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Photo by Carlton Wade


Thanks to Fosforite Carlton Wade… we’re working on getting this out and about. V1.0 Skirting around TMs and Such from the SXSW Branding Nazis. Stay tuned for where to get your tee.

Fosforus People magazine ad for ipad, Purina.

This series is live , (w/ 50,000 + new subscribers a month for People mag) i wonder if the browsing of digital rags will take off? This one, crafted by the Fosforus team, uses sound effects and motion video. Download the people magazine app for iPad to check it out on your mobile device.


Fosforus redesigned infor.com along w/ all of the sales materials to include a new photographic style using HDR imagery. Business software is just too darned hard…It’s hard to buy. It’s hard to implement. It’s hard to customize. It’s hard to own… what with absurdly high maintenance costs and unpredictable upgrade cycles. And it’s even hard to use… because of interfaces designed by engineers rather than business people. So there’s a world of hurt and complexity for business software buyers… at Infor there is a better way.

What do you say to a CEO that wants these (mobile devices) on the network…? Say “yes”. Airport/Mobile Media campaign.

Interesting little play… This network connects suppliers with buyers and carriers in a traditionally mismanaged ecosystem. Over 2,500 users from 1,300 fresh food companies use FoodLink to manage over $7B in annual transactions. The visual communication (Dave Mcknight Design) is around connecting the ever changing perishable supply chain in infinite ways.

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